Another Month, Another Decline for Last.fm

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13 nov. 2008, 6h11m

As I have reported in previous journal entries Last.fm's Web traffic has fallen sharply since it redesigned its Web site. The October numbers are in. The good news for Last.fm is that their Web traffic in October didn't fall as much as it had in September and August. The bad news is that it did still fall even farther and now Last.fm Web traffic is 32-35% (depending on the exact metric) than before their redesign.

Three months after launch the new Last.fm design has one-third fewer users than the old design. The people have spoken.

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