This blog likely won't mean a lot to anyone living outside Wisconsin or the Upper Midwest. But to today's music fan, there's a lot here that they can relate to...sadly. This weekend (March 13-15) will mark the final weekend of operation for Atomic Records, a local indie record store in Milwaukee, WI. Although I never attended school in Milwaukee, and although there were (and still are) quite a few awesome record stores in my old stomping grounds of Madison, Atomic was special in a way all stores (record or otherwise) should aspire to.
I had first heard of Atomic when reading a '90s zine out of Milwaukee called Milk magazine (I saw the cover of the second issue with pics of Mercury Rev
and The Boo Radleys
on the cover and knew I'd find stuff to agree with.) While I was 90 or so miles to the west, there was still a feeling that there was a lot of cool stuff happening in Milwaukee, and the frequent mentions of Atomic within the ads and print gave the place a sort of mystique and aura. …